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Journal Articles

Preference for action: regulatory mode in B2B positioning decision-making

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Stavros P. Kalafatis, Charles Blankson, Marvyn Luxly Boatswain, Markos H. Tsogas
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2020) 35 (12): 2111–2125.
https://doi.org/10.1108/JBIM-04-2019-0145
Published: 07 May 2020
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Journal Articles

Positioning strategies in business markets

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Stavros P. Kalafatis, Markos H. Tsogas, Charles Blankson
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2000) 15 (6): 416–437.
https://doi.org/10.1108/08858620010349501
Published: 01 November 2000
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