Keywords: Cost reduction
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (1): 16–28.
Published: 28 January 2013
... the manufacturer or the retailer; allows the practice of forward buying to continue; and leads to channel cost reductions for both parties. Originality/value – The paper presents research in an area that is under-researched due to lack of data. Channel management Promotion Trade promotions Forward...

or Create an Account

Close subscription notice
Close access options