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Keywords: Cost reduction
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Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (1): 16–28.
Published: 28 January 2013
... the manufacturer or the retailer; allows the practice of forward buying to continue; and leads to channel cost reductions for both parties. Originality/value – The paper presents research in an area that is under-researched due to lack of data. Channel management Promotion Trade promotions Forward...
