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Keywords: Crisis adaptation
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Journal Articles
Health-based crisis: how do firms weather the storms using the structural hole-bridging strategy?
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (11): 2417–2430.
Published: 14 March 2023
..., this is the first empirical study that combines relationship management, structural holes, the housing market and their implications for crisis adaptation. This study examined the grossly understudied phenomenon of demand for housing, which is a durable good, during a turbulent time. The findings of this study...
