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Keywords: Cross-channel integration
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (2): 213–231.
Published: 05 December 2025
...Fanglan Pang; Shanshan Ma; Yabing Li Purpose The purpose of this study is to examine the impacts of dynamic capabilities and channel multiplicity on channel adaptation, while exploring the mediating role of cross-channel integration and the moderating roles of environment dynamics and network...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (5): 1223–1240.
Published: 24 June 2025
...Jianqi Liu; Guijun Zhuang; Yong He; Xingyu Zhao Purpose This study aims to introduce three cross-channel integration strategies − cross-channel consistency, sharing and collaboration − and examine whether and how they have different impacts on intra-channel manufacturer and distributor...
