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1-4 of 4
Keywords: Customer information
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Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (6): 792–803.
Published: 11 September 2018
.... The study contributes by integrating RMS into the customer information collection process to increase the amount, validity and quality of data. Internet of things Services Customer information Remote monitoring systems In today’s business-to-business (B2B) environment, a manufacturing firm...
Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (7): 577–588.
Published: 16 August 2013
...' evaluation. Reza Farzipoor Saen can be contacted at: farzipour@yahoo.com © Emerald Group Publishing Limited 2013 Customers Value analysis Customer information Customer ranking Data envelopment analysis Ratio values Cross‐efficiency An executive summary for managers and executive...
Journal Articles
Journal of Business & Industrial Marketing (2010) 25 (5): 349–359.
Published: 15 June 2010
... in more detail in the new book Strategic Customer Management: Strategizing the Sales Organization (Piercy and Lane, 2009). Nigel F. Piercy can be contacted at: Nigel.Piercy@wbs.ac.uk © Emerald Group Publishing Limited 2010 Sales management Sales strategy Customer...
Journal Articles
Journal of Business & Industrial Marketing (2008) 23 (4): 264–272.
Published: 11 April 2008
...Jeffrey Lewin; Debra Zahay Purpose The paper aims to present a study of the question of customer information management in business‐to‐business (B2B) firms, what distinguishes firms that manage customer information well, and what internal processes are necessary for success. Design/methodology...
