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Keywords: Customer knowledge
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Journal Articles
The innovation gap is closing: Chinese state-owned enterprises’ mechanisms for developing innovative solutions
Available to Purchase
Journal of Business & Industrial Marketing (2025) 40 (2): 361–373.
Published: 01 January 2025
... to be preferred suppliers to their key accounts. This study also examines the effects of top management involvement (TMI) and customer knowledge utilization on suppliers’ tendencies to provide innovative solutions to key customers. In addition, this study examines the moderating effects of state ownership...
Journal Articles
Artificial intelligence (AI) and its implications for market knowledge in B2B marketing
Available to Purchase
Journal of Business & Industrial Marketing (2019) 34 (7): 1410–1419.
Published: 17 June 2019
... discussion of how AI can contribute to different types of market knowledge critical for B2B marketing: customer knowledge, user knowledge and external market knowledge. The paper explains AI from an input–processes–output lens and explicates the six foundational building blocks of any AI system...
Journal Articles
How customer knowledge dissemination links to KAM
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Journal of Business & Industrial Marketing (2013) 28 (5): 383–395.
Published: 07 June 2013
...Hanna Salojärvi; Sami Saarenketo; Kaisu Puumalainen Purpose This study aims to identify the organizational antecedents of intra‐organizational customer knowledge dissemination in the context of key account management (KAM). Design/methodology/approach The data were collected from large...
