... 19 03 2025 11 08 2025 03 10 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Salesperson Lone wolf tendencies Value co-creation Trust Conflict Sales performance B2B Customer loyalty The paradigm of success...

... by positively impacting consumer loyalty and increasing customer loyalty (CL) positively enhancing by product customization (PC). The study’s key results, however, are how both PC and CL affect MP. Research limitations/implications The intensive production technologies that are at the center of I4.0...

... 10 01 2022 08 06 2022 01 07 2022 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Customer satisfaction model Business-to-business marketing Customer loyalty Share of wallet Share of purchases Customer strategy...

... 2022 06 04 2022 19 04 2022 20 04 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Business-to-business Digitalization Customer experience Industrial purchasing Customer loyalty Omnichannel management Industrial buyer...

...Ilias Vlachos Purpose The purpose of this paper is to empirically study the necessary and sufficient antecedents of customer loyalty to logistics service providers (LSPs). Despite the abundance of loyalty studies, few studies have empirically examined the complex causal relationships between...

... Brand image Service dominant logic Customer loyalty Construal level Business-to-business “Brand loyalty,” in today’s growing competitive environment, is considered to be one of the most important aspects of business-to-business (B2B) marketing. It not only results in a consistent revenue...

... separately as follows: what (the type of complaint), how it is resolved (management procedure) and when it is closed (duration). Business-to-business marketing Customer satisfaction Customer loyalty Market entry Distributors Degree of internationalization Complaint management M M0 M1 F0...

...Piotr Kwiatek; Zoe Morgan; Marsela Thanasi-Boçe The importance of customer loyalty in the contemporary marketplace is undeniable. It is estimated that at least 85 per cent of growth in mature brands comes from loyal customers (Hammory and Black, 2016) and companies seem to have embraced...

... into Chinese business relationships and how some women in positions of power are more critical of other women within their sphere of influence. China Customer loyalty Gender Queen bee phenomenon Buyer perceptions Sales representatives Developing strong business associations through...

...Chu-Bing Zhang; Yi-Na Li Integrity Customer loyalty Social media usage Ability Benevolence Purchase risk Trust can be categorized into interpersonal trust and inter-organizational trust (Huang and Wilkinson, 2013). Interpersonal trust is based on emotional bonds between individuals...

...Ya-Ling Chiu; Lu-Jui Chen; Jiangze Du; Yuan-Teng Hsu Purpose The purpose of this study is to examine the effect of perceived value on customer loyalty through affective commitment in the online group-buying (OGB) context. This paper addressed the following questions: what are the factors affecting...

... should monitor to pre-empt and avoid agency switches by existing clients, finding that performance dimensions, such as campaign execution, are important, in addition to creative competence, especially in established client–agency relationships. Creativity Advertising Customer loyalty Advertising...

...Wenhua Shi; Jianmei Ma; Chen Ji Purpose – The purpose of this paper is to study how customers’ social ties can be performed as one kind of switching costs, which can affect customer loyalty and have a moderate effect on the relationship between customer satisfaction and customer loyalty...

...Mohammad Hossein Askariazad; Nazila Babakhani Purpose – This paper aims to examine the most important antecedents of customer loyalty in business-to-business (B2B) context using European Customer Satisfaction Index (ECSI) model. Design/methodology/approach – A questionnaire is designed...

...B. Ramaseshan; Fazlul K. Rabbanee; Laine Tan Hsin Hui Purpose This paper aims to investigate the effects of customer equity drivers on customer loyalty via customer trust in a B2B context. Design/methodology/approach A self‐administered online survey was conducted to collect data from...

... of brands in a consumer context, supplier brands in a marketing channel context should at least fulfil three main functions: © Emerald Group Publishing Limited 2011 Transaction costs Brands Customer loyalty Channel relationships An executive summary for managers and executive readers...

... Customer satisfaction Customer loyalty Business‐to‐business marketing In spite of the considerable energies spent over the years, as Bloemer et al. (1998) observes, customer loyalty focus mainly on products and brands, rather than services. In particular, (Caruana, 2002) argues...

... between the elements of relationship value (price, product quality, delivery performance, supplier know‐how, time‐to‐market, service support and personal interaction) and attitudinal and behavioural customer loyalty. The empirical analysis uses structural equation modelling and is based on 477 customer...

... value perceptions. Annie H. Liu can be contacted at: aliu@lmu.edu © Emerald Group Publishing Limited 2006 Customer loyalty Consumer behaviour Customer service management Customer retention Business‐to‐business marketing An executive summary for managers can be found at the end...

... may shed further light upon the presence or absence of loyalty within the business‐to business markets. © MCB UP Limited 2003 Business‐to‐business marketing Symbolism Brands Buyers Customer loyalty Market segmentation Fundamental characteristics It is one...