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Keywords: Data envelopment analysis
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Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (3): 209–214.
Published: 04 March 2014
... method using data envelopment analysis (DEA). The results from DEA are compared with those of subjective methods of identifying escalation. Findings – The objective estimate of escalation given by DEA was comparable to the subjective estimate of escalation given by the managers in the survey...
Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (7): 577–588.
Published: 16 August 2013
...Abdollah Noorizadeh; Mahdi Mahdiloo; Reza Farzipoor Saen Purpose The purpose of this paper is to propose a data envelopment analysis (DEA) method for customers' evaluation. Design/methodology/approach This paper introduces a variable return to scale (VRS) cross‐efficiency (one of the DEA...
