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Keywords: Data quality
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Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (1): 63–74.
Published: 16 January 2014
...Debra Zahay; James Peltier; Anjala S. Krishen; Don E. Schultz Purpose – The objective of this paper is to investigate IMC metrics in the lens of an institution-wide change management process, and to do so, the authors develop and test an organizational data quality enhancement model. Design...
