...Kaj Storbacka Purpose The paper aims at generating a better understanding of the design elements and related management practices of strategic account management programs, in order to assist firms wishing to design such programs. Design/methodology/approach The research process is based...

...Pauliina Ulkuniemi; Saara Pekkarinen; Yong Lin; Saara Pekkarinen Purpose This paper aims to develop a framework of QFD (quality function deployment)‐based logistics service design to integrate the HOQ (house of quality) technique and modular logic to help in designing logistics services with high...

... that affect these preferences. Design/methodology/approach A total of 22 Russian experts in design and marketing were interviewed in the spring of 2005. The paper takes the viewpoint of Western firms interested in Russian (mobile phone) markets. Findings The study shows that the general features (high...

...Vasanthakumar N. Bhat Since inputs, manufacturing processes, distribution, use and disposal methods are decided during the design stage, any company venturing out with a green marketing program must start with green design. Presents source reduction and waste management strategies to cut down...