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Keywords: Digital technology
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Journal Articles
Digital-based business model design and firm performance: the mediating role of ambidextrous innovation
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (11): 2309–2324.
Published: 19 July 2024
...Yunshuo Dong; Taiwen Feng; Hongyan Sheng Purpose Business model design (BMD) is essential for firms to interact with stakeholders and gain competitive advantages in a changeable business environment. The advances in digital technologies create plenty of opportunities for the transformation of BMD...
Journal Articles
What drives the adoption of digital technology in the micro, small, and medium enterprises sector in a developing economy?
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (9): 1984–2002.
Published: 05 July 2024
...Alok Raj; Dhirendra Shukla; Abdul Quadir; Prateek Sharma Purpose This study aims to explore the determinants of digital technology adoption within micro, small and medium enterprises (MSMEs) operating in a developing economy. Grounded in the theoretical frameworks of fit-viability and task...
Journal Articles
The impact of digitalization on supply chain resilience: an empirical study of the Chinese manufacturing industry
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Journal of Business & Industrial Marketing (2023) 38 (1): 1–11.
Published: 17 February 2022
... been researched empirically. This paper aims to uncover the impact of digital technology (DT) on SCR and SCI and the role of SCI in mediating between DT and SCR. China manufacturing enterprises were surveyed through a Web-based questionnaire, and 96 responses were received. Structural equation...
Journal Articles
Impact of digital technology on velocity of B2B buyer-supplier relationship development
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Journal of Business & Industrial Marketing (2022) 37 (7): 1515–1529.
Published: 14 October 2021
...Ralph Kauffman; Lucille Pointer Purpose This study aims to examine how the widespread adoption of digital technology (DT) in business-to-business (B2B) markets affects and, in particular, increases the velocity of relationship development over time. Design/methodology/approach A literature...
Journal Articles
Digital transformation of business model in manufacturing companies: challenges and research agenda
Available to PurchaseCamila Favoretto, Glauco Henrique de Sousa Mendes, Moacir Godinho Filho, Maicon Gouvea de Oliveira, Gilberto Miller Devós Ganga
Journal of Business & Industrial Marketing (2022) 37 (4): 748–767.
Published: 16 August 2021
... is the corresponding author and can be contacted at: glauco@dep.ufscar.br 24 10 2020 21 03 2021 01 06 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Business model Manufacturing Digital technology Digitalization Digital...
