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Keywords: Digital tools
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Journal Articles
Digitalization of the buyer–seller relationship in the steel industry
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (7): 1229–1245.
Published: 22 December 2020
... technologies Digital tools Information technology Steel industry In the USA, digital transactions are up to 90% caused by B2B e-commerce (Lilien, 2016). Use of digital technologies or more broadly harnessing technology is one of the key research areas in business marketing (Cortez and Johnston, 2017...
