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Keywords: Digital-first
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (6): 800–821.
Published: 04 March 2026
... technology-driven disintermediation. Research limitations/implications The study demonstrates that offline-first and digital-first firms experience disintermediation and intermediation, which exacerbates CC . The results yield four configurations that elucidate the CC phenomenon stemming from...
Includes: Supplementary data
