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Keywords: Disruptive events
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Journal Articles
Inflection points during a disruptive event: planning within the sales force
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (4): 721–734.
Published: 27 November 2023
... by a disruptive event (the COVID-19 pandemic). Design/methodology/approach This study uses a two-phase qualitative data collection approach. Thirteen executives, primarily from the Business-to-Business (B2B) manufacturing industry, were interviewed in phase one (2–3 months before the first COVID-19 vaccine...
