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Brian N. Rutherford
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (4): 669–672.
Published: 08 May 2024
Journal Articles
Inflection points during a disruptive event: planning within the sales force
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (4): 721–734.
Published: 27 November 2023
Journal Articles
Stages of the international industrial sales process
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Journal of Business & Industrial Marketing (2024) 39 (1): 1–13.
Published: 10 July 2023
Journal Articles
Single versus multiple salesforce go-to-market strategy: the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (3): 680–697.
Published: 10 May 2022
Journal Articles
Multi-faceted organizational buyer burnout
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Journal of Business & Industrial Marketing (2020) 35 (6): 1113–1124.
Published: 16 March 2020
Journal Articles
Reducing emotional exhaustion and increasing organizational support
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Journal of Business & Industrial Marketing (2011) 26 (1): 4–13.
Published: 31 January 2011
