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Journal Articles

Relationships, mental well-being and performance outcomes in B2B work environments

Elyria Kemp, McDowell Porter III, Christy Corey, Nwamaka A. Anaza, Aberdeen Leila Borders

Journal of Business & Industrial Marketing (2025) 40 (5): 1176–1190.

https://doi.org/10.1108/JBIM-09-2023-0494

Published: 29 May 2025

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Journal Articles

Single versus multiple salesforce go-to-market strategy: the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity

Nwamaka A. Anaza, Brian N. Rutherford, Gavin Jiayun Wu, Ashok Bhattarai

Journal of Business & Industrial Marketing (2023) 38 (3): 680–697.

https://doi.org/10.1108/JBIM-03-2021-0139

Published: 10 May 2022

View article titled, Single versus multiple salesforce go-to-market strategy: the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity

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Journal Articles

Multi-faceted organizational buyer burnout

Nwamaka A. Anaza, Dana E. Harrison, Brian N. Rutherford

Journal of Business & Industrial Marketing (2020) 35 (6): 1113–1124.

https://doi.org/10.1108/JBIM-02-2019-0092

Published: 16 March 2020

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Journal Articles

Empathy and affect in B2B salesperson performance

Nwamaka A. Anaza, Aniefre Eddie Inyang, Jose L. Saavedra

Journal of Business & Industrial Marketing (2018) 33 (1): 29–41.

https://doi.org/10.1108/JBIM-05-2016-0103

Published: 05 February 2018

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Journal Articles

The heart in organizational buying: marketers’ understanding of emotions and decision-making of buyers

Elyria A. Kemp, Aberdeen Leila Borders, Nwamaka A. Anaza, Wesley J. Johnston

Journal of Business & Industrial Marketing (2018) 33 (1): 19–28.

https://doi.org/10.1108/JBIM-06-2017-0129

Published: 05 February 2018

View article titled, The heart in organizational buying: marketers’ understanding of emotions and decision-making of buyers

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Journal Articles

Ethical climate and job satisfaction among organizational buyers: an empirical study

Nwamaka A. Anaza, Brian Rutherford, Minna Rollins, David Nickell

Journal of Business & Industrial Marketing (2015) 30 (8): 962–972.

https://doi.org/10.1108/JBIM-03-2014-0047

Published: 05 October 2015

View article titled, Ethical climate and job satisfaction among organizational buyers: an empirical study

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Journal Articles

Increasing business-to-business buyer word-of-mouth and share-of-purchase

Nwamaka A. Anaza, Brian Rutherford

Journal of Business & Industrial Marketing (2014) 29 (5): 427–437.

https://doi.org/10.1108/JBIM-10-2011-0143

Published: 27 May 2014

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Relationships, mental well-being and performance outcomes in B2B work environments

Single versus multiple salesforce go-to-market strategy: the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity

Multi-faceted organizational buyer burnout

Empathy and affect in B2B salesperson performance

The heart in organizational buying: marketers’ understanding of emotions and decision-making of buyers

Ethical climate and job satisfaction among organizational buyers: an empirical study

Increasing business-to-business buyer word-of-mouth and share-of-purchase

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