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Journal Articles

The role of manager leadership style in salesperson implementation of sales strategy: a contingency perspective

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Aniefre Eddie Inyang, Raj Agnihotri, Laura Munoz
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2018) 33 (8): 1074–1086.
https://doi.org/10.1108/JBIM-09-2017-0230
Published: 24 October 2018
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Journal Articles

Empathy and affect in B2B salesperson performance

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Nwamaka A. Anaza, Aniefre Eddie Inyang, Jose L. Saavedra
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2018) 33 (1): 29–41.
https://doi.org/10.1108/JBIM-05-2016-0103
Published: 05 February 2018
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