... re-use rights only Channel conflict Disintermediation Intermediation Multichannel Bibliometric analysis Distribution Technology Supply chain Digital-first Offline-first As firms strive to provide consumers seamless access to their brands to enhance sales performance, adding...

...Lou E. Pelton; Madhav Paddu; Jing Shi; Jun Zhang; Xiuli Qu Purpose Delivery of safe products while meeting customer demand is a critical marketing requirement for logistics. To meet this requirement, this paper aims to develop a decision‐making model for distribution strategies in cold chain...

...Nikolaos Papavassiliou Purpose This paper seeks to identify and assess the problems of distribution and logistics that arise in the fishery sector in Greece and to examine the impact of market orientation with regard to these problems. Design/methodology/approach The paper is based...

...Kevin L. Webb; John E. Hogan Today’s dynamic markets are forcing firms to design increasingly complex channel strategies involving multiple channels of distribution. As the complexity of these systems increases, so too does the opportunity for conflict between individual channel coalitions within...

...John A. Weber Business to business marketers tend to view distribution as the weakest link in the marketing chain. Furthermore, strategies to improve distribution tend to be under‐emphasized in the typical business marketing plan. These factors underline the need for more creative thinking about...

... throughout a manufacturer′s chain of distribution if it is to be a truly effective effort. Channel members are eager and willing accomplices to this effort because they can easily see how it helps their own agendas and competitiveness. A systematic communications process of measurable and reciprocal...

... themselves and distributors and deal with them at an early stage in the process. © MCB UP Limited 1992 Conflict resolution Distribution Manufacturing Sales methods MANAGING PRODUCT LINE MISMATCH WITH DISTRIBUTORS David R. Decker Most distributors of industrial and building products apply...

... objectives for managing these critically important relationships. The entire marketing program, including product, pricing, and promotion strategies should be consistent with the requirements of the distribution channel. The role of distributors must be predicated on the corporate mission...