...Jeffrey Lewin; Jeffrey E. Lewin; Wesley J. Johnston Purpose The purpose of this study is first to investigate how well downsized suppliers, as compared to non‐downsized suppliers, are able to satisfy their business customers over time; and second whether these same business customers having...

... industry Relationship marketing Downsizing Forecasting United Kingdom Only a minority of the firms in the sample exhibited substantial degrees of marketing orientation, and short‐term horizons in relation to marketing were common. Yet, the adoption of long‐term policies across business cycles...

...Jeffrey E. Lewin; Wesley J. Johnston With a few exceptions, the extant literature lacks substantive analysis of the ways downsizing and outsourcing impact on organizational structure and the roles and behaviors of organizational members. This is especially true of research focussing...

... debt have caused firms to look much more carefully at the allocation of their resources, including expenditures on the new product development process. Argues that these and other factors, such as the disenchantment with marketing research and personnel downsizing, suggest that the salesforce might...