Keywords: Dynamic capabilities
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (10): 1590–1605.
Published: 15 July 2026
... reframes relationship termination as a strategic cognitive capability rather than a relational failure. By integrating social exchange theory and dynamic capabilities, the authors explain how termination cognition enables adaptive relationship management in B2B markets. Corresponding author Hong-Youl...
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Journal of Business & Industrial Marketing (2026) 41 (13): 254–266.
Published: 13 July 2026
...Hea Sun Lee; Margaret Jekanyika Matanda Purpose This study aims to address limited understanding of how multiple organizational determinants work together to explain performance outcomes among software-as-a-service (SaaS) providers. Drawing on Dynamic Capabilities Theory ( DCT ) and a hierarchical...
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Journal of Business & Industrial Marketing (2025) 40 (4): 1027–1045.
Published: 18 April 2025
.... At the macro level, embedding ambicultural sensitivity into organizational routines is related to enhanced dynamic capabilities, ensuring cultural awareness and agility in responding to global market changes. Research limitations/implications The study is limited by its focus on a specific geographic...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (13): 128–144.
Published: 25 July 2024
...Kati Loijas; Aki Jääskeläinen; Elina Karttunen Purpose This study aims to provide new understanding on operational and dynamic capabilities supportive to the implementation of performance-based public procurement by focusing on dyadic capabilities of a supplier and a buyer. Design/methodology...
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Journal of Business & Industrial Marketing (2022) 37 (4): 918–931.
Published: 03 August 2021
... in survey design, particularly convenient sampling and single informants. Originality/value This study broadens understanding of dynamic capabilities theory by examining how marketing capabilities can be enhanced and examined from an adaptive perspective for firms. This study also presents a model...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (3): 469–492.
Published: 13 October 2020
... that business ties enable and political ties inhibit organizational unlearning (i.e. regenerative dynamic capability), which may, in turn, affect exploratory (i.e. renewing dynamic capability) and exploitative (i.e. incremental dynamic capability) innovation behaviors of the firm. Thus, the purpose...
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Journal of Business & Industrial Marketing (2020) 35 (9): 1413–1424.
Published: 01 April 2020
..., and as such, it develops a process framework for market-shaping capabilities, addressing the “how” of market shaping. Strategic design Market shaping Dynamic capabilities Value creation This paper proposes that strategic design can shape markets. Merging a contemporary view of markets as value-creating...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (2): 193–203.
Published: 01 October 2019
... in both B2B and B2C settings, as long as they can provide standard solutions as their market offerings. Originality/value The study contributes to marketing theory in three ways. Firstly, the study conceptualizes DMC as a distinct dynamic capability aligned with dynamic capabilities view (from which...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (3): 404–419.
Published: 20 August 2019
...). Dynamic capabilities Digitalization Interfunctional coordination When business functions work in silos, this hinders the cross-functional coordination and makes it more difficult to create adaptive capabilities, a phenomenon called structural insularity (Day, 2011). Aaker (2009) uses silos...
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