Keywords: Dynamics
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (12): 2219–2230.
Published: 09 May 2020
... of tensions result in changing network activity patterns? This paper investigates network dynamics by focusing on changes to activity patterns through the lens of tensions and emphasizes the important role of coordinating activities. This research focuses on tensions within business relationships...
Journal Articles
Journal of Business & Industrial Marketing (2003) 18 (4-5): 309–335.
Published: 01 August 2003
...Arch G. Woodside Given that planned marketing strategies and observable behaviors often are contingent on buyer and third‐party (e.g. competitor) responses, deep understanding and descriptions of the thoughts and actions of marketers need to reflect the dynamic interplay of such contingencies...

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