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Keywords: EU
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (13): 233–248.
Published: 28 October 2024
...@hanken.fi 19 12 2023 27 05 2024 07 10 2024 © Henrik Virtanen and Peter Björk. 2024 Henrik Virtanen and Peter Björk. Licensed re-use rights only Coopetition Coopetition strategy Innovation Service innovation EU CIS During the last decade, there has been growing...
Journal Articles
Interlinkages between coopetition and organisational innovation in Europe
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (9): 1665–1677.
Published: 01 December 2020
... that, in certain locations, coopetition could be related to a “market entry” effect. EU Organisational innovation Collaboration Coopetition Marketing innovation The term “coopetition” (Brandenburger and Nalebuff, 1996), describing seemingly contradictory collaboration with competitors, has started...
