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Keywords: Economics
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2006) 21 (2): 106–117.
Published: 01 February 2006
...Michael Kleinaltenkamp; Michael Ehret; Frank Jacob; Michael Ehret Purpose Theories on industrial buying behavior differ fundamentally with regard to motivation and direction of industrial purchasing decisions. This becomes extremely in the case of new institutional economics, highlighting...

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