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Keywords: Electronic data exchange
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Journal Articles
Journal of Business & Industrial Marketing (1998) 13 (3): 215–234.
Published: 01 June 1998
... between buyers and sellers when IOS technology is implemented. Business‐to‐business marketing Channel relationships Electronic data exchange Information systems Relationship marketing Mega retailers such as Wal‐Mart and Builder’s Square are making the delivery of value, in terms of service...
