Keywords: Engagement
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (1): 29–36.
Published: 14 August 2023
...Diane Edmondson; Lucy Matthews; Cheryl Ward Purpose Due to the fact that most individuals tend to engage in some form of procrastination, it is important for organizations to investigate this phenomenon. The purpose of this study is to explore the impact of family–work conflict, grit, engagement...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (7): 1479–1497.
Published: 14 September 2022
...Ana María Barrera Rodríguez; Edison Jair Duque Oliva; Jaime Andrés Vieira Salazar Purpose This paper aims to present the literature review on engagement in marketing, specifically on the concept of actor engagement (AE), to identify the most influential countries, authors, journals...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (3): 454–468.
Published: 30 September 2020
... This paper aims to identify content strategies on social media that influence engagement and to analyze those operations to describe important features for co-creation and trust. This paper addresses the question of how social media content can influence engagement by using a medium-sized Swedish...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (10): 1457–1473.
Published: 06 April 2020
...Simone Meskelis; J. Lee Whittington Engaged employees are described as individuals who “are involved in, enthusiastic about and committed to their work and who contribute to their organization in a positive manner” (Gallup, 2013 , p. 12). These employees have better in-role and extra-role...
Journal Articles

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