...). Meanwhile, scholars have discussed the use of experiments to investigate organizational cultures and their impact and emphasized the potential contributions that experimental methods can make in the field of corporate strategy (Croson et al., 2007). Some risks embedded in the empirical approach...

... intentions and attitudes toward the host product that incorporates the advertised B2B ingredient. Design/methodology/approach They conduct experiments in two host product categories using a three-group, between-subjects experimental design. Findings The findings of the study are revealing about...

..., research studies have effectively used experimental manipulations and controlled experiments, afforded by the scenario-based experimental method, to examine the impacts of factors embedded in exchange relationships on various behavioral decision outcomes or processes (e.g. Aggarwal, 2004 ; Ganesan et...