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Keywords: Exploratory research
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (5): 849–866.
Published: 21 October 2020
... 2020 18 08 2020 18 08 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Exploratory research House of quality (HoQ) Quality function deployment (QFD) Engineering procurement and construction companies Fuzzy analytical hierarchy...
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (2): 218–232.
Published: 02 March 2015
.... B2B Laddering Exploratory research Organizational citizenship behaviors Salespeople In highly competitive markets, performance is affected not only by task behaviors (those that are essential for an organization’s activities to run smoothly), but also contextual behaviors (Organ, 1997...
