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Keywords: Factor analysis
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2006) 21 (2): 94–105.
Published: 01 February 2006
...Michael Kleinaltenkamp; Michael Ehret; Björn Sven Ivens Purpose The purpose of the paper is to analyse what roles different relational norms play in long‐term business relationships. Design/methodology/approach The paper uses exploratory factor analysis on a data set of n=297...
Journal Articles
Journal of Business & Industrial Marketing (2005) 20 (6): 317–330.
Published: 01 October 2005
... Small enterprises Factor analysis United States of America An executive summary for managers and executive readers can be found at the end of this article . Organizational research, management and marketing scholars have, over the years, highlighted the importance of developing market...

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