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Keywords: Factor analysis
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Journal Articles
Barriers to smart services for manufacturing companies – an exploratory study in the capital goods industry
Available to Purchase
Journal of Business & Industrial Marketing (2018) 33 (6): 846–856.
Published: 12 September 2018
... services from a provider’s perspective. Its holistic approach and use of large-scale quantitative data qualify it as one of the first studies of this kind. Servitization Barriers Factor analysis Remote service Industrial service Smart service Since the 1980s, numerous authors have...
Journal Articles
Norm‐based relational behaviours: is there an underlying dimensional structure?
Available to Purchase
Journal of Business & Industrial Marketing (2006) 21 (2): 94–105.
Published: 01 February 2006
...Michael Kleinaltenkamp; Michael Ehret; Björn Sven Ivens Purpose The purpose of the paper is to analyse what roles different relational norms play in long‐term business relationships. Design/methodology/approach The paper uses exploratory factor analysis on a data set of n=297...
Journal Articles
Have small businesses adopted the market orientation concept? The case of small businesses in Michigan
Available to Purchase
Journal of Business & Industrial Marketing (2005) 20 (6): 317–330.
Published: 01 October 2005
... Small enterprises Factor analysis United States of America An executive summary for managers and executive readers can be found at the end of this article . Organizational research, management and marketing scholars have, over the years, highlighted the importance of developing market...
