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Keywords: Factor analysis
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Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (6): 846–856.
Published: 12 September 2018
... by merging the existing literature base with insights from an interview study. A subsequent quantitative survey is used to identify the underlying factors via exploratory factor analysis (EFA) and to quantify the impact of the barriers on business performance. This study thus aims to set the basis for deeper...
Journal Articles
Journal of Business & Industrial Marketing (2006) 21 (2): 94–105.
Published: 01 February 2006
...Michael Kleinaltenkamp; Michael Ehret; Björn Sven Ivens Purpose The purpose of the paper is to analyse what roles different relational norms play in long‐term business relationships. Design/methodology/approach The paper uses exploratory factor analysis on a data set of n=297...
Journal Articles
Journal of Business & Industrial Marketing (2005) 20 (6): 317–330.
Published: 01 October 2005
... of this article . Market orientation Small enterprises Factor analysis United States of America Organizational research, management and marketing scholars have, over the years, highlighted the importance of developing market orientations in organizations (Harris, 2001). To this end, in recent...
