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Keywords: Fuzzy MICMAC analysis
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Journal Articles
Camila Favoretto, Glauco Henrique de Sousa Mendes, Renata de Oliveira Mota, Moacir Godinho Filho, Lauro Osiro, Gilberto Miller Devós M.D. Ganga
Journal of Business & Industrial Marketing (2024) 39 (9): 2038–2054.
Published: 09 July 2024
... Digital servitization Servitization Digitalization Interpretive structural modeling Fuzzy MICMAC analysis Product companies have added services to their offerings due to servitization (Baines et al., 2020 ; Gebauer et al., 2020 ; Favoretto et al., 2022). They have...
Includes: Supplementary data
