Keywords: Gender
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (7): 1205–1219.
Published: 16 March 2020
...Carolina Lopez-Nicolas; Shahrokh Nikou; Francisco-Jose Molina-Castillo; Harry Bouwman Purpose By drawing on various theoretical approaches and a gender perspective, this paper aims to examine business model (BM) experimentation as a step towards BM experimentation capabilities as an outcome...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (7): 1506–1520.
Published: 28 June 2019
..., assessing construct validity, identifying method effects and evaluating factor variance across groups. Independent t-tests were used to compare male and female buyers on their evaluation of sales reps. The results indicate that the gender of the sales person does not seem...
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (1): 11–23.
Published: 16 January 2014
... measures the path coefficients of the proposed model and tests the differences in the magnitude based on gender. Findings – The results indicate that sales approaches will differentially influence assessments of trustworthiness and conflict. The magnitude of the influence of the sales approach...
Journal Articles
Journal Articles

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