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1-6 of 6
Keywords: Gender
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (3): 477–496.
Published: 10 June 2021
..., for men, but not for women. The results reveal gender differences. Rajesh V. Srivastava can be contacted at: raj.srivastava@mtsu.edu 23 06 2020 18 09 2020 28 02 2021 01 04 2021 © 2021 Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (7): 1205–1219.
Published: 16 March 2020
...Carolina Lopez-Nicolas; Shahrokh Nikou; Francisco-Jose Molina-Castillo; Harry Bouwman Purpose By drawing on various theoretical approaches and a gender perspective, this paper aims to examine business model (BM) experimentation as a step towards BM experimentation capabilities as an outcome...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (7): 1506–1520.
Published: 28 June 2019
..., assessing construct validity, identifying method effects and evaluating factor variance across groups. Independent t-tests were used to compare male and female buyers on their evaluation of sales reps. The results indicate that the gender of the sales person does not seem...
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (1): 11–23.
Published: 16 January 2014
... measures the path coefficients of the proposed model and tests the differences in the magnitude based on gender. Findings – The results indicate that sales approaches will differentially influence assessments of trustworthiness and conflict. The magnitude of the influence of the sales approach...
Journal Articles
Journal of Business & Industrial Marketing (2007) 22 (5): 311–321.
Published: 07 August 2007
... gender as a moderator of the relationship between facets of job satisfaction and organizational commitment. Design/methodology/approach This study uses survey research of one firm's business‐to‐business salespeople to examine the relationships between facets of salesperson job satisfaction...
Journal Articles
Journal of Business & Industrial Marketing (2000) 15 (6): 384–398.
Published: 01 November 2000
..., with and without successful experience, were both considered more fit than obese salespeople with successful experience. Men and women were found to be equally fit for both more and less challenging assignments. Gender discrimination has been widely recognized in the past (Nieva and Gutek, 1980; Terborg...
