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Julie Johnson
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Journal Articles

The mediating role of cooperative norms in the formation of buyer commitment in the buyer–seller relationship

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Valter Afonso Vieira, Robert Mayberry, James Boles, Julie Johnson-Busbin, Rita Cassia Pereira
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2023) 38 (7): 1409–1423.
https://doi.org/10.1108/JBIM-01-2021-0044
Published: 22 August 2022
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Journal Articles

Investigating sales approaches and gender in customer relationships

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John Andy Wood, Julie Johnson, James S. Boles, Hiram Barksdale
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2014) 29 (1): 11–23.
https://doi.org/10.1108/JBIM-01-2012-0014
Published: 16 January 2014
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