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Keywords: Global industrial marketing
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Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (7): 532–541.
Published: 23 August 2011
...Thomas Breashear Alejandro; Sreedhar Madhavaram; Vishag Badrinarayanan; Elad Granot Purpose This paper aims to attempt to develop an integrative theoretical framework that approaches global industrial marketing from a managerial cognition perspective. Design/methodology/approach Drawing from...
