...). Jinxin Liu can be contacted at: jinxin.liu@hotmail.com 27 06 2018 25 06 2019 26 06 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Innovation Green marketing Eco-innovation Green innovation Firm value Institutional...

... by the formation of non-profit organizations such as Business for Social Responsibility and the London-based Ethical Corporation. Overlapping and perhaps competing concepts such as corporate citizenship, business ethics, corporate social performance, green marketing, social audit, and corporate sustainability...

... attributes will therefore depend on the firm and PA’s environmental involvement. © MCB UP Limited 1998 Australia Business‐to‐business marketing Green marketing Paper industry Product management Recycling Given the lack of literature examining organizational environmental buying...

... as to develop specific models for the development of green advertising and green marketing strategy (Davis, 1993 ; McDaniel and Rylander, 1993). Organizations are not simply targeting the consumer market, but a number of environmental issues are affecting business‐to‐business marketing as well. Some industrial...

...Vasanthakumar N. Bhat Since inputs, manufacturing processes, distribution, use and disposal methods are decided during the design stage, any company venturing out with a green marketing program must start with green design. Presents source reduction and waste management strategies to cut down...