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Keywords: Hierarchy
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Journal Articles
Journal of Business & Industrial Marketing (2003) 18 (2): 162–178.
Published: 01 April 2003
... demand uncertainties, intermediaries’ capabilities, market‐specific knowledge, mutual trust, specialization, and competition intensity. It is the contingencies between these factors that determine the exchange modes. Hierarchy Export Marketing philosophy Overseas trade China When exporting...
Journal Articles
Journal of Business & Industrial Marketing (1999) 14 (1): 30–48.
Published: 01 March 1999
... marketing and purchasing decisions of capital equipment related to retail store operations are provided. © MCB UP Limited 1999 Capital equipment Hierarchy Purchasing Retail trade Supermarkets Organizational buying theory (Choffray and Lilien, 1980; Robinson et al., 1967...
Journal Articles
Journal of Business & Industrial Marketing (1992) 7 (1): 29–40.
Published: 01 January 1992
..., and that relationships with both existing and new suppliers must be developed. Relates the research to the oretical concepts and offers managerial recommendations. © MCB UP Limited 1992 Automotive components industry Hierarchy Original equipment manufacturers Suppliers SHOULD NORTH AMERICAN PARTS...
