...). This study uses the regulated housing market as its research context in examining how housing developers cope with government intervention when implementing a dual marketing strategy. Design/methodology/approach This study applies a qualitative case study research approach, using 19 in-depth interviews...

..., housing developers and the government at a collective level within a highly regulated housing market. This study uses “relationships” as the unit of analysis, focusing on triadic interactions of NGOs, housing developers and the government. Design/methodology/approach This study applies the qualitative...