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Keywords: Individual interest
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Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (5): 1079–1092.
Published: 23 May 2019
... of a single firm is based on forces in and outside the firm. Figure 2 Interaction shaping business Figure 2 illustrates the interaction process between two firms, Firms A and B. Firms A and B consist of individual interests linked to individuals in the firm and collective interests, showing...
