Keywords: Industrial selling
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (11): 2142–2155.
Published: 19 November 2021
... 2021 23 06 2021 11 09 2021 23 10 2021 24 10 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Manufacturing industry Organizational change Service marketing Industrial marketing Salesforce Industrial selling Service...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (6): 1183–1193.
Published: 08 January 2019
... this gap. Customer satisfaction Exercised coercive power Industrial selling Relationship cordiality Salesperson improvisation In the current marketing environment, conditions in firms can change quickly (Gürhan-Canli et al., 2016). Thus, industrial customers’ needs and the demands...
Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (2): 111–124.
Published: 28 January 2013
... ; McDonald and Rogers, 1998). From this perspective, mutual strategic intent develops through the relationship (Doyle and Roth, 1992) through mutual trust (Pardo et al., 1995). © Emerald Group Publishing Limited 2013 Key accounts Buyers Suppliers Channel relationships Industrial selling...
Journal Articles

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