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Keywords: Inflection point
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Journal Articles
Inflection points during a disruptive event: planning within the sales force
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (4): 721–734.
Published: 27 November 2023
... event and the inflection points that follow the event. Practical implications New business models are constantly developing and evolving. However, this study suggests the biggest changes could occur after an inflection point from the disruption. Thus, firms need to consider different planning...
