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Keywords: Information processing behaviors
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Journal Articles
Antecedents and consequences of using information from customers involved in new service development
Journal of Business & Industrial Marketing (2014) 29 (2): 112–122.
Published: 28 January 2014
... Group Publishing Limited 2014 New service development Customer involvement Information processing behaviors Information use New service performance Technological turbulence Service innovation is becoming increasingly important not only for service firms but also for many...
