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1-8 of 8
Keywords: Information systems
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Journal Articles
Social media capability in B2B marketing: toward a definition and a research model
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Journal of Business & Industrial Marketing (2017) 32 (8): 1125–1135.
Published: 02 October 2017
... marketing. Design/methodology/approach This is a thematic literature review, drawing on both B2B marketing and Information Systems literature. In total, 112 academic articles from nine journals were identified and analyzed. The findings were synthesized and compiled to provide answers to the predefined...
Journal Articles
Impact of B2C e-commerce codes of conduct on sales volume: lessons from the Spanish perspective
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Journal of Business & Industrial Marketing (2016) 31 (3): 381–392.
Published: 04 April 2016
..., and increases purchase quality and security. This paper contributes to the enrichment of knowledge concerning B2C e-commerce codes of conduct developed a pioneering study. Information technology Information systems Buyer-seller relationships Business-to-Business marketing Product type...
Journal Articles
Sales activity systematization and performance: differences between product and service firms
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Journal of Business & Industrial Marketing (2013) 28 (6): 494–505.
Published: 26 July 2013
... Business performance Business model B2B services Information systems Industrial marketing and sales management literature have a long tradition of proposing salesperson‐level process models for how to approach customers (e.g. Moncrief and Marshall, 2005 ; Davies et al., 2010...
Journal Articles
RFID utilization and information sharing: the impact on supply chain performance
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Journal of Business & Industrial Marketing (2010) 25 (8): 582–589.
Published: 12 October 2010
... management of supply chains is one of the key areas for firms to gain a competitive advantage. From a strategic perspective, many organizations are adopting enterprise resource planning (ERP) systems as a part of their supply chain infrastructure. Previous research describes such information systems...
Journal Articles
Buyer‐seller relationships and information sources in an e‐commerce world
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Journal of Business & Industrial Marketing (2004) 19 (3): 188–196.
Published: 01 May 2004
... and researchers are discussed. © Emerald Group Publishing Limited 2004 Electronic commerce Buyer‐seller relationships Information systems Since the mid‐1990s, businesses such as Yahoo! and Amazon have both captured the imaginations and contributed to the anxiety of consumers, entrepreneurs...
Journal Articles
Interorganizational information system technology and buyer‐seller relationships
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Journal of Business & Industrial Marketing (1998) 13 (3): 215–234.
Published: 01 June 1998
...David T. Wilson; Richard P. Vlosky Interorganizational information systems (IOS), the computer based communication between buyers and sellers, can improve inventory management and control as well as reduce costs for all participants. However, stable relationships have been found to be disturbed...
Journal Articles
Electronic Data Interchange Implementation Strategies: A Case Study
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Journal of Business & Industrial Marketing (1994) 9 (4): 5–18.
Published: 01 December 1994
...Richard P. Vlosky; Paul M. Smith; David T. Wilson Home center retailers are adopting interorganizational information system (IOS) technologies to reduce order cycle time and improve inventory management. One such technology is electronic data interchange(EDI). Examines EDI adoption in the wood...
Journal Articles
Design of Global Marketing Information Systems
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Journal of Business & Industrial Marketing (1991) 6 (3-4): 49–58.
Published: 01 March 1991
...Lexis F Higgins; Scott C McIntyre; Cynthia G Raine Discusses the transition between multinational and global business orientation and the implications for the industrial corporation′s marketing information systems. Presents a framework for analyzing a corporation′s pretransition status...
