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Keywords: Information use
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Journal Articles
Antecedents and consequences of using information from customers involved in new service development
Journal of Business & Industrial Marketing (2014) 29 (2): 112–122.
Published: 28 January 2014
... the moderating effect of technological turbulence on the antecedents and consequences of information use. Design/methodology/approach – Data were collected from service firms in a variety of industrial sectors. Unit of analysis was a NSD project in which current or potential customers were involved during...
