... the experience for both service providers and customers (Kruja et al., 2019). Service innovation archetypes Service ecosystems Technology Resource integration Value co-creation institutionalization Companies must simultaneously engage in digital transformation (digitisation...

...Olga Kokshagina; Joona Keränen Purpose This study aims to explore the institutionalization of value-based healthcare (VBHC) in the public healthcare system in the state of Victoria, Australia. Design/methodology/approach The empirical part of this paper is based on a content analysis of 34...

...Marta Massi; Michel Rod; Daniela Corsaro This paper aims to explore the relevance of institutional theory and institutionalization processes to the value co-creation paradigm. In particular, it offers a holistic view by drawing “connections between previously differentiated phenomena...

...Ilkka Tapani Ojansivu; Jan Hermes Purpose Business relationships are considered long-term and stable. Furthermore, over time, business relationships are expected to become and remain “institutionalized”. The undertone is that this process is deterministic and inevitable. While the authors do...

...Anna-Greta Nyström; Joachim Ramstrom; Jan-Åke Törnroos Sensemaking Interaction Institutionalization Role Strategizing Position Anna-Greta Nyström can be contacted at: anna-greta.nystrom@abo.fi 04 06 2015 20 11 2015 22 03 2016 14 04 2016 © Emerald...