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1-5 of 5
Keywords: Institutionalization
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (6): 1162–1173.
Published: 27 March 2023
... the experience for both service providers and customers (Kruja et al., 2019). Service innovation archetypes Service ecosystems Technology Resource integration Value co-creation institutionalization Companies must simultaneously engage in digital transformation (digitisation...
Journal Articles
Institutionalizing value-based healthcare in a service system: a policy and document analysis over three decades
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Journal of Business & Industrial Marketing (2022) 37 (8): 1607–1622.
Published: 15 February 2021
...Olga Kokshagina; Joona Keränen Purpose This study aims to explore the institutionalization of value-based healthcare (VBHC) in the public healthcare system in the state of Victoria, Australia. Design/methodology/approach The empirical part of this paper is based on a content analysis of 34...
Journal Articles
Is co-created value the only legitimate value? An institutional-theory perspective on business interaction in B2B-marketing systems
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Journal of Business & Industrial Marketing (2021) 36 (2): 337–354.
Published: 05 September 2020
...Marta Massi; Michel Rod; Daniela Corsaro This paper aims to explore the relevance of institutional theory and institutionalization processes to the value co-creation paradigm. In particular, it offers a holistic view by drawing “connections between previously differentiated phenomena...
Journal Articles
Maintaining business relationships: resilience through institutional work
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Journal of Business & Industrial Marketing (2021) 36 (11): 2049–2061.
Published: 30 September 2019
...Ilkka Tapani Ojansivu; Jan Hermes Purpose Business relationships are considered long-term and stable. Furthermore, over time, business relationships are expected to become and remain “institutionalized”. The undertone is that this process is deterministic and inevitable. While the authors do...
Journal Articles
Conceptualizing mechanisms influencing strategizing in business networks
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Journal of Business & Industrial Marketing (2017) 32 (6): 777–785.
Published: 03 July 2017
...Anna-Greta Nyström; Joachim Ramstrom; Jan-Åke Törnroos Sensemaking Interaction Institutionalization Role Strategizing Position Anna-Greta Nyström can be contacted at: anna-greta.nystrom@abo.fi 04 06 2015 20 11 2015 22 03 2016 14 04 2016 © Emerald...
