Keywords: Interaction
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (13): 30–46.
Published: 28 January 2025
...Serena Galvani; Elisa Carloni; Roberta Bocconcelli; Alessandro Pagano Purpose This study explores if and how manufacturing firms can achieve an effective interaction between digitalization and sustainability (in economic, social and environmental terms). The main aim of the study is to understand...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (2): 477–494.
Published: 28 January 2025
... adapt in turbulent situations where public policy opens for interaction in a mode represented by studies in the industrial marketing and purchasing research approach. The COVID-19 pandemic represents such a unique research setting, as it opens up insights into how buyers and suppliers had to adapt...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (8): 1788–1799.
Published: 29 April 2024
... of interaction. Design/methodology/approach The study used a mixed method to collect data from 256 Chinese Cops (complex product systems) firms. And, hypotheses were tested using SPSS 25.0 and AMOS 26.0. Findings The results indicate that renqing, ganqing and xinyong have significant positive effects...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (13): 211–219.
Published: 18 July 2023
... illustrating the characteristics of conceptualising in individual studies. Findings The paper concludes that there is an open and interactive way of conceptualising in the INA. The empirical and theoretical grounding achieved through combining concepts in individual empirical studies interplays...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (6): 1295–1315.
Published: 24 January 2023
... interactions when extracting value from data, and this study presents 15 outcomes of value created by the firms in the study. This study illustrates the complexity and intertwined nature of the process of value creation, which emphasises the need to understand distinct types of outcomes of value creation...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (6): 1251–1265.
Published: 17 October 2022
... and interaction in the business network that is emerging around CLT construction and, in particular, how digital transformation (that is, the deployment of Construction 4.0 solutions) occurs in this business network. Digital transformation is a relatively new phenomenon in CLT construction, and the authors...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (13): 174–186.
Published: 06 September 2021
...Andrea Runfola; Simone Guercini; Matilde Milanesi Purpose The purpose of this paper is to investigate pharmaceutical market access (MA) and the interaction between the pharmaceutical company and other business and non-business actors (NBAs) involved in the MA of ethical drugs, to identify the main...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (7): 1246–1260.
Published: 01 February 2021
...Jose Novais Santos; Cristina Sales Baptista Purpose Several studies have focused on the development of relationships between buyers and sellers; however, we still have a limited understanding of the interaction processes of the relationships between competitors over time. This paper aims...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (4): 590–598.
Published: 03 December 2020
... value creation and B2B sales, which indicates practical implications and builds an agenda for future research. This conceptual paper integrates theoretical insights on service-dominant logic, service ecosystems, interactional value co-creation and B2B sales. This paper uses anecdotal evidence...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (5): 717–728.
Published: 08 July 2020
...Jarkko Niemi; Ellen Bolman Pullins Purpose This paper aims to explore salesperson–customer interactions to identify actual behaviors that result in enhanced customer disclosure and classify them as disclosure tactics, and to explore whether certain tactics are more likely to lead to salesperson...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (11): 2098–2110.
Published: 15 May 2020
...Julia V. Bondeli; Malena I. Havenvid; Hans Solli-Sæther Purpose This paper aims to explore corrupt exchange as a type of socioeconomic interaction in private–public relationships and its effects on material flow in connected private-private relationships. Design/methodology/approach The paper...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (12): 1929–1939.
Published: 05 May 2020
...Simone Guercini; Matilde Milanesi; Andrea Runfola Purpose This paper aims to investigate the market access (MA) of ethical drugs, the underlying public-private interaction (PPI) between pharmaceutical companies and public actors, and the implications for the sustainability of the health system...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (6): 1037–1050.
Published: 25 February 2020
... derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Focusing on the interaction between private...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (2): 338–348.
Published: 16 October 2019
... manufacturers within each local network, discusses the competitive and collaborative behaviour of firms within their local networks of subcontracting and explains the nature of interaction between them contributing for a better understanding on the impact of spatial proximity on strategy. Practical...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (11): 2049–2061.
Published: 30 September 2019
... 5) “Any institutionalization of patterns of interaction may mean that a relationship is being operated in an inappropriate manner, either because of a market or technology change, or because of the changed requirements of either company ”. ( Håkansson, 1982 , p. 312) Patterns of interaction...

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