..., the triggers of fading can be both structural with relatively high permanence and situational with single critical events and incidents occurring in the relationship. Rami Olkkonen can be contacted at: rami.olkkonen@tse.fi © Emerald Group Publishing Limited 2008 Sponsorship Intergroup...

... the association between reciprocity and embeddedness with IR types. Communication technologies Intergroup relations Relationship marketing The literature provides numerous typologies and/or taxonomies of interfirm relationships (IRs). While these interfirm relationship groupings should be valuable, we...

... of the metaphor to include the extended family may do the same. Angela Hausman is the corresponding author and can be contacted at: hausmana@xavier.edu © Emerald Group Publishing Limited 2006 Intergroup relations Metaphors Marriage Family Relationship marketing has been...