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Keywords: Intra-channel conflict
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (5): 1223–1240.
Published: 24 June 2025
... has a negative effect on intra-channel conflict though having a nonsignificant effect on intra-channel coordination. Second, cross-channel sharing has a positive effect on intra-channel coordination and a negative effect on intra-channel conflict, respectively, which in turn enhances intra-channel...
