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Keywords: Intra-channel cooperative performance
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (5): 1223–1240.
Published: 24 June 2025
... relationships and intra-channel cooperative performance. Design/methodology/approach This study designed a questionnaire and collected data from 246 manufacturers. The structural equation modeling approach is used to test hypotheses. Findings The results suggest that, first, cross-channel consistency...
