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Keywords: Intra-firm diffusion
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Journal Articles
Does intra-firm diffusion of innovation lead to inter-firm relationship benefits? The cases of innovation providers and adopters
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Journal of Business & Industrial Marketing (2014) 29 (6): 514–524.
Published: 30 June 2014
...Professor Nelson Oly Ndubisi; Namwoon Kim; Jae H. Pae Purpose – This study aims to fill the void of previous research in organizational innovation. The understanding of the factors that affect intra-firm diffusion of innovations, which include the proactive management support and participation...
