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Keywords: Investments
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Journal Articles
The value added by specific investments: a framework for managing relationships in the context of value networks
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Journal of Business & Industrial Marketing (2006) 21 (2): 65–71.
Published: 01 February 2006
...Michael Kleinaltenkamp; Michael Ehret; Michael Kleinaltenkamp; Michael Ehret Purpose Economic theories applied to the study of buyer‐seller relationships draw to a large extent on the problems caused by specific investments. This contribution aims to develop a new perspective on specific...
