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Keywords: Late-mover advantage
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (7): 1163–1175.
Published: 01 December 2020
... performance of the firms. The framework, empirically tested using data from 241 business executives, expands extant research into new territory beyond first- and late-mover advantages in an attempt to reconcile a few streams of research in the area and provides an entry related, strategic assessment tool (ETP...

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