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Keywords: Live marketing
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Journal Articles
The marketing value of livestreaming in exhibitions and its impact on buyers
Available to Purchase
Journal of Business & Industrial Marketing (2025) 40 (10): 1936–1954.
Published: 09 October 2025
... 10 2024 16 04 2025 29 06 2025 08 08 2025 Perceived value theory Live marketing Exhibition livestreaming Marketing value Stimulus–organism–response (SOR) model In 2023, during the 134th China Import and Export Fair (Canton Fair), the organizers set up an online live...
